Sait Blah Blah Print Ads

Opinions are like clichés – everyone’s got one. When you’re looking for some kind of career or job direction on your early 20s, every parent/teacher/educational brochure is ready to fill your apathetic head with flowery prose and alma Mata chest-thumping. This solution cuts SAIT’s pitch down to what really matters: got to school, get a real job. It doesn’t get more honest than that.

Sait Doohickies, Thingamabobs, and whatchamacallits

In 2006, Calgary’s ridiculously short-handed construction industry stripped worker skills down to two requirements: must have a pulse and one functional arm/leg. Free on-site training and instant cash became standard, making trades instruction a difficult pitch for SAIT. Ci empathized with the intimidation and fear a rookie worker would face walking onto a worksite for the first time (regardless of these incentives) and crafted a message of reassurance and understanding that positions SAIT as the authoritative source for long-term trades skills.