SAIT Mall Recruiting Poster

Those kids at the mall don’t want to work—they just want cool stuff. They may not connect the dots just yet, but eventually they’ll figure out that the way to get stuff within the normal bounds of El Capitalismo is to make money; if only because it’s like, really really hard to shoplift a 52” plasma TV. By showing education as what you get, rather than what you have to do, SAIT becomes an enabler for all the mall traffic to realize that a better life (by way of the greater buying power and more financial security) can be theirs if they put the effort into being more qualified and better educated for the workforce.