As seen on the big screen.
Calgary International Film Festival campaign creative '06.

Calgary International Film Festival attendees don't do "Dumb and Dumber". They are intelligent, sophisticated and expect to be challenged, moved – even shocked. To communicate how the films at this year's festival would get inside the prospect's head, we used the event's logo in a way that would make most logo-cops cringe. Intentionally brash, bold and colourful, the advertising reflected the festival's personality.