Open hands open opportunities.
CP Rail campaign '07.
As the Alberta Industrial Heartland continued it’s massive Isengard-like expansion, a lack of transportation options had become restrictive to the companies operating in and around Fort Sask., Alberta. Canadian Pacific took it upon themselves to engage and assist this very lucrative market, and sought Ci’s help in announcing that CP Rail was going to make shipping in the area much more friendly.
The Ci solution was to impress CP Rail’s neighbourly customer support message right into the steel of the railcars themselves; making the connective couplers the helping hands that are ready to better connect the area to the world.
These couplers were initially used as simple connection metaphors for the area’s expanded future, but later became a number of substitute hands for champagne celebrations and the like. |
