Southern exposure. Circle K.

After seeing the work we had done for Mac's, U.S.–based Circle K asked us to apply our their marketing and brand-building in Texas, New Mexico and Arizona.

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Circle K brand campaign '06.

The west coast U.S. division of Circle K gave us the opportunity to do some cross-cultural branding. The "Because" positioning allows us to answer unspoken questions in every consumer's mind – "Why you?". And it resonates across virtually every product category in the store. Even energy drinks, hot dogs and pop.