Calaway Park summer campaign '07.

Following the direction of the recruiting brochure, Calaway Park’s summer campaign updates classic midway and carnival motifs with zany, ultra high-contrast colors and illustrative vowel movement. The screaming word device allows any word from “eat” in the catering brochure, to “stay” in the campground promotions to become an exclamation in motion. This makes the simple messages interesting and reinforces the feeling of fun and excitement that radiates from Calaway Park. In summary: Wheeeeeeeeeeeeee!