A billion brain freezes & counting.
Mac's Froster campaign '05.

The mission: Become the coolest cool beverage in Canada. Corporate-branded marketing teamed up with product-focused promos and an onslaught of print, TV, Web, OOH and POS messaging. Dial in a "Flip-the-Lip" in-store and online instant-win component and product appeal shot up like the mercury in July. Even fossils (anyone over 30) were 'Frostering', proving everyone loves a winner.